Being punished never feels good.
Everyone has a memory of paying the price for at least one error in
judgment. Getting grounded. Getting a ticket. Getting a full leg cast
because that tree branch was a little less stable than you judged.
We remember these punishments with a grimace. That’s the point,
right? The punishment must trigger enough unpleasantness that
you (hopefully) won't repeat the mistake. Or at
least disagreeable enough...