Friday, May 25, 2012

Exploring Bing

When it comes to online search engines, Google is still king. Microsoft isn’t pleased with this. That is why the company launched Bing in 2009, its own search engine and a direct competitor with Google. Ever since then, Bing has gone the way of most Google-search competitors: It’s mostly an afterthought when computer users want to search the web. Most searchers still rely on Google for this task. However, that doesn’t mean that Bing offers nothing for computer users. The truth is, Microsoft did a lot right with Bing, and the search engine delivers plenty of intriguing features that users should not ignore.

Taking Another Look at Bing

When searching on Bing you may get more information about your search results then you do from Google. There’s a navigation panel on the left that includes related searches; this can help you refine your search if you didn’t get the information you were seeking. There is also a “search history” navigation panel to enable you to easily navigate to past pages if needed. This feature can be toggled off and on.

Bing Goes Beyond Search Results

Another great thing about Bing is that it doesn’t just bring up search results. It also brings up relevant videos, music, and images. Although this is an element of Google as well, Bing makes it more user friendly, as the categories are right below the search bar. Bing beats Google for travel searches too. They use something called Farecast Technology in the Bing Travel site; it lets users find the least expensive flights quickly and easily.

Bing Video Search Shines

Bing shines, too, when it comes to searching for videos. Before searching, users can tell Bing how long they’d like their videos to be, what screen size they’d like them to be, and what resolution they’d prefer. Users can start their videos simply by hovering their cursors over a screen capture.

These are a few of the reasons why computer users should not be so quick to discount Bing. Yes, Google remains the go-to player with regards to search engines. But that doesn’t mean that it’s the only good option today.


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